NASA, Booz Allen Hamilton find treasure in social networking
â€œExplore these [social networking] technologies because the Gen Y kids are probably right,â€ says Chris Howard, vice president and research directory for the Burton Group. If history is any indication, social networking could become the next instant messaging, which grew from a teen-girl chat service into a core element of corporate unified communication systems.â€œYou have to focus on the business value and de-emphasize the cool factor,â€ Howard said Thursday at the annual Burton Group Catalyst Conference.
- Parabolic Arc
- August 2, 2009