TOKYO (JAXA PR) — Dentsu Group, Inc. (Headquarters: Minato-ku, Tokyo, President: Hiroshi Igarashi, hereafter Dentsu Group) and Japan Aerospace Exploration Agency (Headquarters: Chofu City, Tokyo, Chairman: Hiroshi Yamakawa, hereafter JAXA) Under the Innovation Partnership (J-SPARC) (*1), we have started co-creation activities to create demand and optimize supply and demand through the sophistication of advertising by utilizing artificial satellite data.

Artificial satellite data has been used to increase the yield of agricultural products and predict the harvest time in the agricultural field, but there was a problem that the data was lost due to the influence of the weather and it was difficult to analyze. This initiative conducts technical research to solve the problem, and uses that information to adjust the timing of advertising placement according to the sales time of agricultural products and related products, in real time for sales and advertising measures. By reflecting this, we aim to actively create demand and optimize supply and demand. This new use case is expected to further expand the use of satellite data.