R3-IoT rebrands as Krucial

Krucial co-founders Allan Cannon (L) and Kevin Quillien (R). (Credit: Krucial)

18 August 2022

  • R3-IoT now named Krucial, representing the importance of making digital transformation available for all, no matter location or conditions
  • Launch of flagship product Krucial CONNECT, which connects smart devices anywhere on earth regardless of infrastructure or conditions, already garnering worldwide interest 

GLASGOW, Scotland (Krucial PR) — Satellite-enabled connectivity scale-up R3-IoT has announced a bold, forward-looking full rebrand as Krucial and officially launched its game-changing new flagship product, Krucial CONNECT, to market.


RIT Digital Imaging and Remote Sensing Lab teams with Rendered.ai to power synthetic data with high accuracy sensor simulation

Example of simulated single band satellite image output created in DIRSIG that will be available through Rendered.ai. (image Credit: RIT DIRS Laboratory.ai)

The effort will enable US customers to use the DIRSIG™ model with Rendered.ai’s cloud capabilities to generate Earth Observation datasets for AI training

BELLEVUE, Wash. and ROCHESTER, N.Y. (Rendered.ai PR) — Rendered.ai, the leading platform for physics-based synthetic data, and the Rochester Institute of Technology’s Digital Imaging and Remote Sensing (DIRS) Laboratory today announced a collaboration to combine the physics-driven accuracy of the DIRSIG synthetic imagery model with Rendered.ai’s cloud-based platform for high volume synthetic data generation.

Machine Learning (ML) algorithms using Computer Vision (CV) data provide a key tool for exploiting the rapidly expanding capability and content of Earth Observations (EO) collection and analytics companies around the world. Rendered.ai provides a platform as a service (PaaS) for data scientists and CV engineers to scalably produce large, configurable synthetic CV datasets in the cloud for training Artificial Intelligence (AI) and ML systems.

The DIRSIG model produces a range of simulated output representing passive single-band, multi-spectral, or hyper-spectral imagery from the visible through the thermal infrared region of the electromagnetic spectrum. DIRSIG is widely used to test algorithms and to train analysts on simulated standard imagery products. The Rendered.ai team has built simulators for visible light and synthetic aperture radar (SAR), however DIRSIG’s breadth of capability and ongoing investment by granting agencies will provide qualified Rendered.ai customers a much wider range of field-tested and production-quality sensor modeling technology.

“DIRSIG has been providing synthetic imagery to expert customers for decades,” said Scott Brown, Ph.D., principal scientist and project lead. “Our collaboration with Rendered.ai enables us to bring our proven capability to a wider audience at a time when satellite and other forms of remote sensing data collection are rapidly expanding.”


R3-IOT Secures $4.3M (£3.1M) Investment Led by US-based Space Capital

Seed investment round set to accelerate the company’s international growth strategy in Europe and North America, where its already seeing strong demand.

GLASGOW, Scotland (R3-IoT PR) — Satellite-enabled connectivity start-up, R3-IoT is gearing up for international expansion after closing a £3.1million ($4.3m) seed investment round led by US-based VC Space Capital, joined by the Scottish National Investment Bank.

Other investors include the University of Strathclyde, alongside North American-based Ryan Johnson, former CEO of BlackBridge, Nathan Kundtz, CEO of Rendered.ai, and Loren Padelford, former GM of Revenue at Shopify. Scottish Enterprise also become shareholders and continue to support the company.