by David Bullock
Staff Writer

Breaking ground with her new book, “Space Marketing,” Izzy House — advertiser, marketer and now published author — took time to talk about her work, her book and upcoming publications.

“The relationship between the businesses and the audience is the primary thing. The tools they use may change through time… but it all boils down to establishing a healthy relationship with your audience,” House said.

As the industry reaches out to the public more, and there is less emphasis on working with NASA, for example, marketing in the space industry needs to change.