Crowd sourcing.
It has become ubiquitous in today’s wired world.
Kickstarter campaigns are run for everything from funding trips to building asteroid hunting telescopes. Need a design for something? Describe your project, have designers put forth their best efforts, and purchase the one you like the best.
Now crowd sourcing has come to NASA. And the space agency is doing it for the boldest human spaceflight initiative since Apollo program sent men to the moon more than 40 years ago.