Richard Branson, GREY GOOSE creator and Maître de Chai François Thibault, and George Whitesides toast to a new partnership. (Credit: Grey Goose)
The B Team, a group of high-level business leaders co-founded by Virgin Galactic Founder Richard Branson that’s committed “People Planet Profit”, has issued a call for “world leaders to commit to a global goal of net-zero greenhouse-gas (GHG) emissions by 2050 – and urged business leaders to match this ambition by committing to bold long-term targets.”
In a Feb. 5 press release, Sir Richard said, “Taking bold action on climate change simply makes good business sense. It’s also the right thing to do for people and the planet. Setting a net-zero GHG emissions target by 2050 will drive innovation, grow jobs, build prosperity and secure a better world for what will soon be 9 billion people. Why would we wait any longer to do that? It’s time for all of us to join forces and drive the transition to a thriving net-zero GHG emissions economy by 2050.”
Bold words. But, I have to wonder what would happen to Virgin Galactic if Branson actually took action on them.