- Three times as many Canadians associate space with aliens (23%) than communications & connectivity (7%)
- Less than a third (28%) of Canadians want to know more about space
- Space industry needs “to create a new narrative about space and show Canadians how it benefits their lives everyday”

OTTAWA, Canada (Inmarsat PR) — Despite being engaged in the space industry since the 1950s, launching its first research rocket in 1959 and retaining a vibrant space industry, a new report reveals that Canadians today are more likely to associate space with aliens (23%) and Star Wars (12%) than they are with communications and connectivity (7%) or weather (6%).
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