With construction of Spaceport America largely complete and Virgin Galactic unlikely to launch commercial flights for roughly….oh, wait for it….18 months, the folks at the New Mexico Spaceport Authority have faced a bit of a challenge as of late: how to maintain public interest in and enthusiasm for a $209 million, taxpayer-funded facility that is sitting unfinished and — save for a handful of sounding rockets — unused out in the suburbs of nowhere.
The answer they came up with would be familiar to every political candidate with a floundering campaign or retail giant suddenly facing more nimble competition: a re-branding effort.
Yesterday, the authority launched a brand new website complete with a snazzy new logo and brand identity. And they did so on America’s 236th birthday.



