Inspiration4 Commercial Runs During Super Bowl
Email from Inspiration4
I wanted to share that over $1 million was raised for St. Jude Children’s Research Hospital in the 90 minutes after the Inspiration4 commercial aired during the first quarter of the Super Bowl. The commercial, narrated by Octavia Spencer and directed by Bryce Dallas Howard, pointed viewers to www.Inspiration4.com where they could donate to St. Jude and qualify for a chance to go to space on the first all-civilian space flight launching later this year.
Editor’s Note: According to The Associated Press, a 30-second spot in this year’s Super Bowl broadcast costs $5.5 million.
7 responses to “Inspiration4 Commercial Runs During Super Bowl”
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Matula, can you explain this guy’s economic thinking? From what I see, he’s going to donate $100M to St. Jude’s. That’s great. But he’s also going to spend around $200M on a space mission that he hopes will raise a ton of money for St. Jude’s. Which is admirable, but he’s going to have to raise more than $100M in that effort for his donation + fund raising to exceed what he spent on the space mission. And now he’s apparently paid around 5.5M for a commercial that raised a bit over $1M. It just seems to me that St. Jude’s would have been better off in the long run if he had just donated $305.5M to them directly. I sorta doubt these endeavors are going to raise more donations than his investment. But I’d be happy to be wrong.
It just seems to me that St. Jude’s would have been better off in the long run if he had just donated $305.5M to them directly. I sorta doubt these endeavors are going to raise more donations than his investment
tom can do his own act here…but my two cents worth is that you are correct…St. Jude would have gotten more money had he just given them more…
but 1) they would not have gotten more publicity and 2) he would not have gotten his ride into space and 3) he would not have had an affect on space policy.
I will leave it to all to figure out what is most important to him.
and in the end I guess I dont care. people with his wealth are able to do a lot of things with it…and a lot of it is for self gratification but at least he is trying to do some good with it as well. and I think this does a reasonable amount of it.
Plus it gives human space flight a big win (assuming all goes well)
Don’t look a gift horse in the mouth, as the saying goes. You want to go into space yourself? You got 20-50 million dollars in your bank to do so? If not, buy one of those raffle tickets, and who knows? you may get lucky and get some skin in the game (spaceflight game)
And now he’s apparently paid around 5.5M for a commercial that raised a bit over $1M.
A million raised within 90 minutes of that commercial airing. You don’t know how much return that commercial will earn. Could be zero, could be $20 million. We also don’t know how much that commercial cost either, since it was for a charity purpose, not for selling a product.
SLS delenda est.
Well, we know from the website that just over $8M has been donated to date. So it’s obviously not $20M. I stand by my assertion that he’s not gonna raise anything close to what he could have apparently just given St. Jude’s outright.
Time will tell.
Time will tell if the publicity will raise more than the $200 million being spent. That the nice thing about free markets, you get to experiment. Sometimes it works, sometimes it doesn’t.