Shakleton Energy Company Raises Some Money
The crowd has not been very kind to the Shackleton Energy Company (SEC).
The lunar mining start-up’s attempt to get its business off the ground through crowd source funding via RocketHub.com fell a bit short of its goal. The Texas-based company had aimed to raise as much as $1.2 million in a campaign that began in November. When the effort finished at the end of December, the amount contributed was only $5,517 given by 53 contributors.
I’m not really surprised. The company didn’t seem to have a clear plan for how to publicize and promote their financing effort. And it seems to me that the timing — during the big holiday gift-giving season — might not have been ideal. But, $5,517 isn’t nothing.
SEC plans to launch a mission to moon’s South Pole by 2019 to mine water and other consumables that it would sell to governments and commercial companies doing business in space.
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http://rockethub.com/projec…
Hm, brilliant choice of music — it makes privatization of space sound like something deeply sad, bordering on apocalyptic. Anyway, crowdfunding works when you’ve proposed a modest budget for modest goals, and you make a quirky, unselfserious video that says so. Shackleton’s $5,517 really IS nothing, since it probably didn’t even cover the costs of making the CGI animations. If you want to see how to REALLY do crowdfunding of a space project, take a look at KickSat.