Promoter Sues Red Bull Claiming Company Stole Space Dive Idea

‘Space Dive’ Was His Idea, Man Says
Courthouse News Service

A promoter claims Red Bull energy drink swiped confidential plans for a stunt in which a skydiver will leap from 24.6 miles above the Earth to try to break a 50-year-old record. Daniel Hogan claims he pitched the “SpaceDive” to Red Bull in 2004, and that Red Bull feigned disinterest, only to rename it the Red Bull Stratos dive.

In his complaint in Los Angeles Superior Court, Hogan claims the daredevil stunt would be worth $375 million to $625 million in advertising to any corporate sponsor.

Hogan says he pitched the idea to Red Bull as a “marriage of daredevil, record-breaking ‘stuntsmanship’ and cutting-edge technology.”

After a year of talks, during which Hogan says Red Bull executives encouraged him to reveal the minutest details of the project, the company backed out.

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