National Geographic Uses G-Force One to Film Station Identifications

National Geographic broadcasts ‘zero gravity’ idents
Design Week

“National Geographic is today broadcasting what it claims are the world’s first channel idents filmed in zero gravity, developed by Brothers & Sisters.The idents will be used as promos for National Geographic’s Space Week, launching in January.

“The advertising consultancy, which was commissioned in April on the strength of an existing relationship with National Geographic, travelled to Nevada to film ‘content-based idents’ in zero-gravity conditions on G-Force One, a specially-adapted Boeing 727 [owned by] Las Vegas-based company Zero Gravity Corporation.”