The Times Profiles Virgin Galactic’s Will Whitehorn

Virgin Galactic’s Will Whitehorn combines industrial research with luxury goods
Martin Waller
The Times of London

“Mr. Whitehorn, who joined Virgin in 1987 as public relations man and then increasingly took on a managerial role, became president of Virgin Galactic in 2004.

The first task was to demonstrate there was a big enough market to justify putting the funds into what was, literally, a blue-sky venture. “We went out and decided to try to sell tickets,” he says. “We thought the easiest place to go first was people who wanted to go into space.”

The second phone call came, improbably, from Ms. [Victoria] Principal, who has since her days on the Dallas set built a large cosmetics business. Within months they had $10 million in deposits from 50 people.”