Virgin Galactic’s Will Whitehorn combines industrial research with luxury goods
The Times of London
“Mr. Whitehorn, who joined Virgin in 1987 as public relations man and then increasingly took on a managerial role, became president of Virgin Galactic in 2004.
The first task was to demonstrate there was a big enough market to justify putting the funds into what was, literally, a blue-sky venture. â€œWe went out and decided to try to sell tickets,â€ he says. â€œWe thought the easiest place to go first was people who wanted to go into space.â€
The second phone call came, improbably, from Ms. [Victoria] Principal, who has since her days on the Dallas set built a large cosmetics business. Within months they had $10 million in deposits from 50 people.”