Putting Earth Observation into ‘the Market Perspective’

GOES-16 full disk GeoColor image from October 16, 2019. GeoColor is an RGB that approximates what the human eye would see from space. (Credit: NOAA/CIRA)

PARIS (ESA PR) — With a boom in the global market for Earth observation information and data products, participants at this year’s Φ-week conference have been digging deep into the ‘market perspective’. This important topic includes how to gain a better understanding of what governments, industry, the public and other users of Earth observation products and services need and expect to create value for society and the economy.