Apparently, They CAN Take the Sky From Me

UPDATE: Pepsi says it will not pursue this plan.

This is a truly terrible idea:

A Russian company called StartRocket says it’s going to launch a cluster of cubesats into space that will act as an “orbital billboard,” projecting enormous advertisements into the night sky like artificial constellations. And its first client, it says, will be PepsiCo — which will use the system to promote a “campaign against stereotypes and unjustified prejudices against gamers” on behalf of an energy drink called Adrenaline Rush.

Yeah, the project sounds like an elaborate prank. But Russian PepsiCo spokesperson Olga Mangova confirmed to Futurism that the collaboration is real.

“We believe in StartRocket potential,” she wrote in an email. “Orbital billboards are the revolution on the market of communications. That’s why on behalf of Adrenaline Rush — PepsiCo Russia energy non-alcoholic drink, which is brand innovator, and supports everything new, and non-standard — we agreed on this partnership.”

Futurism has the full story.

UrtheCast, Pepsi Partner on Film Campaign

VANCOUVER, May 12, 2015 (UrtheCast PR) — UrtheCast Corp. (TSX:UR) (“UrtheCast” or the “Company”) announces that footage captured from its two cameras aboard the International Space Station will be incorporated into a first-of-its-kind short film for the 2015 Pepsi® Challenge™ global campaign. Challenging live production conventions, UrtheCast’s Ultra HD video of worldwide locales will help to make this an unprecedented brand partnership, which combines the worlds of technology, music, film production and storytelling like never before.

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