Rocket Lab Plans for Electron Commercial Flight

Electron soars into orbit. (Credit: Screenshot from Rocket Lab webcast)

HUNTINGTON BEACH, Calif., March 13, 2018 (Rocket Lab PR) — US orbital launch provider Rocket Lab has today confirmed its next launch will be the company’s first fully commercial flight. Two Lemur-2 cubesats for launch customer Spire Global will be on board the upcoming launch, with the full manifest to be confirmed in coming weeks.

The flight’s name was put to a vote on social media, with “It’s Business Time” coming out as a clear fan favourite and a continuation of company’s previous flight names, “It’s a Test” and “Still Testing”.

Rocket Lab founder and CEO Peter Beck says “It’s Business Time” highlights Rocket Lab’s agile approach to responsive space. The launch has been manifested weeks out from launch, rather than the many months or years it can typically take under existing launch models.

“We came at the challenge of opening access to space from a new perspective. Building to tail numbers and tailoring a vehicle to the payload is a rigid and slow way of getting satellites on orbit. As the satellite industry continues to innovate at a break-neck pace and the demand for orbital infrastructure grows, we’re there with a production line of Electron vehicles ready to go and a private launch site licensed for flight every 72 hours. Launch will no longer be the bottleneck that slows innovation in space,” he says.

“We always set out to test a launch vehicle that was as close to production-ready as possible. To complete a test program so quickly and be flying commercial customers is a great feeling. It’s business time,” Mr Beck adds.

Rocket Lab’s third Electron vehicle will be shipped to Launch Complex 1 on New Zealand’s Māhia Peninsula in coming weeks, where final checkouts will be completed ahead of the “It’s Business Time” launch.

This year Rocket Lab is increasing its launch cadence and scaling up production of the Electron launch vehicle to meet a growing manifest. The company aims to produce 100 Rutherford engines in 2018 from its three-acre headquarters and production facility in Huntington Beach, California. More than 30 engines have already been completed and are undergoing integration onto Electron vehicles.

Rocket Lab’s first test launch, “It’s a Test,” was completed in May 2017, with the second test, “Still Testing,” taking place in January 2018. This flight successfully reached orbit, deployed commercial customer payloads for Planet and Spire Global and circularized an orbit using a previously unannounced kick stage.

For real-time updates in the lead up to “It’s Business Time”, follow Rocket Lab on Twitter @RocketLab

  • Chris

    “It’s Business Time” is probably an allusion to the Flight of the Conchords, New Zealand’s fourth most popular folk duo.

  • Jeff Carter

    Yeah, that was the song that immediately got stuck in my brain…

    “You know how I know the launch window is open?
    Because it’s Wednesday….”

  • Larry J

    “Getting down to business” probably doesn’t work for a space launch company. “Business is booming” is even less appropriate. “It’s Business Time” is ok.

    At least they aren’t trying to name their rockets after dead rock stars. Back in the 1980s when the first operational GPS Block II satellites were launched, the crews controlling them in the MCC next to mine gave them names to distinguish them from the Block I prototypes. IIRC, the first was named “Elvis” and the second “Janis”. One day, while in the elevator, I asked one of them which dead drug addict were they going to name the next one after. A colonel in the back of the elevator had an unpleasant look on his face and the naming of satellites stopped.

  • Geoff T

    Thank you for your service Captain Killjoy.

  • Larry J

    Ragging one each other is a time honored tradition in the military.

  • JS Initials

    I wonder when Rocket Lab will evolve their 45,000 Ibf thrust Electron into Muon? Muon; a 12 cluster version with 630,000 Ibf combined thrust at lift-off, capable of parking a 5 ton manned spacecraft called SkyKiwi in LEO. And SkyKiwi can take up a four persons (2 crew persons, 2 paying space tourists) up into LEO for a one week stay. Exciting possibility? I think so. I will email Mr Beck or his assistant with this humble suggestion of mine.

  • Robert Sutton

    Or call the rocket Proton with Space kiwi