• Kirk

    “quite leathery, with low notes of rocket fuel”

  • Jimmy S. Overly

    I guess that looks like Elon?

  • Andrew Tubbiolo

    Get ready, because if he pulls of half of what he says hes going to attempt, he’ll be the biggest thing since Christopher Columbus. Cities, schools, hatred, you name it, it’ll come with his name attached to it.

  • Paul451

    Musk himself sold $80,000 worth of Boring Company hats in 24hrs. A plain black truckers cap with a plain white company logo, for $20ea.


  • Terry Rawnsley

    The wonderful scent, however, takes much longer to develop than originally promised.

  • Jimmy S. Overly

    Hat on a hat.

  • ThomasLMatula

    Yes, his idea, to build tunnels so Tesla vehicles will be able to quickly travel under cities is an interesting one.

  • Emmet Ford

    It was rumored for a while that Tesla was going to bring a cologne to market called Elon Musk. It was supposed to smell like burnt shorts.

  • It’s more than that. Gas vehicles would be able to drive onto electric undercarriages thereby instantly turning gas cars into electric cars — which is even more interesting.

  • duheagle

    Every little bit helps.

  • Paul451

    Moreso, based on the original video, even Teslas would use the same skateboards, not their own engines/wheels.

  • duheagle

    Yes. This is actually a large-scale hardware/infrastructure version of a notion from object-oriented software programming called “encapsulation.” You take something that already exists as a well-defined piece of functionality – in this case, a car – wrap it in a “capsule” – the electric sled – which has an interface to the car on its “inside” and the tunnel system on its “outside”. The tunnel system just deals with the standard sled interface and doesn’t have to know anything about the car except where it wants to go.

    If one understands software development, one can readily see a number of conceptual borrowings from Elon’s old Silicon Valley software world incorporated into his newer hardware-intensive enterprises.

  • I think that people don’t fully appreciate how quickly the Boring Company could make a difference. Short tunnels bypassing congestion at freeway intersections could eliminate much of a region’s freeway congestion. Removing a modest amount of traffic from the freeways could also greatly reduce slow-downs / stoppages. And with the electric undercarriages, we wouldn’t have to wait until gas guzzling cars wear out in order for them to become “electrified”.